How a Real Estate Agent Works

As you may know, real estate agents are licensed professionals who assist home

buyers and sellers during real estate transactions. They have a variety of job duties,

depending on their position in the process. For example, if they are working with

buyers, they help them find properties that meet their clients’ criteria and price

ranges. On the other hand, if they are representing sellers, they help them set a fair

asking price for their homes and market them to potential buyers. They also manage

particular legal actions like home warranty contracts and closing agreements.

Finding Clients

One of the most important tasks that real estate agents have is finding new

business. This can be done through networking events, leveraging existing

relationships and building a sphere of influence (i.e., family, friends, neighbors and

work associates). Some agents also use a “leads generator,” which is basically a

marketing tool that uses social media to generate leads. In addition to networking,

some agents will attend open houses or other real estate-related events.

Once they have a steady flow of new business, real estate agents are responsible for

meeting with their clients and taking them through the process of buying or selling a

home. In addition, they are responsible for generating and maintaining property

listings, using their expertise to determine market prices and negotiating on their

clients’ behalf. Also read


If they are a seller’s agent, they will prepare the home for sale by pulling comps and

providing data on the local housing market to help their client determine a

reasonable asking price for the property. Then, they will market the property to

potential buyers by sending it out to other real estate agents they know, posting for

sale signs and doing whatever else is necessary.


For buyer’s agents, they will search online and in person for properties that meet

their clients’ criteria and price points. They will then schedule showings and keep

their clients updated on the local market. Some agents also have a list of properties

they are tracking, which can save their clients’ time by eliminating homes that are

already under contract or not available.


Closing on a property can take some time, and your real estate agent will be the go between for you and the other party during this period. They will communicate with

both parties, handle any negotiations and ensure that all documentation is complete

and accurate. In some cases, they will even perform a final walk-through of the

property before closing to ensure that no damage was caused since the initial offer

was made.

If you’re looking for a career change, becoming a real estate agent may be a great

option for you. However, it’s important to understand the full range of

responsibilities that come with this position so that you can decide if it is right for

you. In the end, being a real estate agent requires a strong work ethic, excellent

interpersonal skills and a dedication to life-long learning.